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  • Writer's pictureAminu Hashim

The Modern Merchants Business Companion

Updated: Oct 5, 2022

Introducing the Kamel App

Kamel is a business management app for entrepreneurs in emerging markets: It imitates the role camels played in ancient times for enabling merchants sell goods across multiple channels and markets – In its case, social media, ecommerce platforms, and across borders.

Africa is a vast continent with many different cultures and languages. For centuries, people have traded goods and services between the different regions of this vast continent. This trade, which was essential for the growth and development of many ancient African societies was largely promoted by trading caravans that mainly consisted of merchants conveying goods across the dunes of the Sahara into other African markets, the Arabian Peninsula, the Middle East, and Asia. In the ancient days, one of the most important characteristics of trading caravans was the use of Camels. As these animals were well-suited for cross-border trade due to their unique ability to travel long distances without needing much food or water. They could also carry large loads, which was very helpful for merchants who needed to transport their goods over long distances. In those days, Camels were essential to the business growth of the merchants who owned them, as they played a pivotal role in the advancement of cross border trade – and enabled merchants to take their goods across the different markets for sale with increased efficiency and lowered costs

However, the advent of modern commerce has diminished the role camels play in the advancement of cross border trade on the African continent. Today, goods can be transported much faster with organized transport systems via road, rail, and air. Moreover, due to the rapid adoption of digital commerce, today’s merchants hardly need to physically move goods in bulk across markets before they can sell to consumers. Merchants today can sell seamlessly to consumers around the world from the comfort of their shops via social media platforms like WhatsApp and Instagram, or e-commerce platforms like Jumia and Amazon. Notwithstanding the prevailing opportunity, this new model of multi-channel commerce is not without its own unique set of challenges - spanning across the lifecycle of starting, managing, and growing retails operations.

Indeed, the difficulty of managing multi channel sales is quite evident in the operations of small businesses across Africa. This is especially true for social commerce merchants who sell on social media, where entrepreneurs are over burdened with handling several repetitive tasks across multiple platforms, even after seemingly undergoing business digitization. Indeed, there is currently but a few robust 3rd party commerce enablement platform in Africa which offers a comprehensive solution that fully unlocks the latent opportunities existing in multi-channel commerce – This is because existing platforms generally lack requisite integrations with the social media and ecommerce platforms which merchants rely on to sell, they also have limitations in offerings for inventory management, payments collection, order fulfilment, product advertisement, multi-channel sales integration and customer engagement. Consequently, merchants remain overburdened with tasks that could otherwise have been easily automated; Significantly limiting their growth prospect; and their access to global markets. That’s where Kamel, the one stop mobile app for commerce comes into play for merchants, with a clear vision to provide everything a merchant needs to sell anywhere and manage everything from one single application.

What exactly does Kamel provide to merchants? visit our website, download our app and experience the simplest way to manage and grow a retail business of any size across multiple channels. I also invite you to stay tuned as we roll out new and exciting features in the coming months as we pursue our vision for enabling African entrepreneurs to easily start, manage and grow globally successful retail brands, thereby advancing our mission to create a world where African businesses wonder:

“How did we ever sell without Kamel?”

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