top of page

Making Your Business Memorable With Branding

  • Writer: Aminu Hashim
    Aminu Hashim
  • Nov 10, 2022
  • 2 min read

Before you can build a brand, you must know what a brand is. A brand is a name or a symbol of identification. For example, “Shoprite” is the name of a business — as such, the name is part of the business's brand. Shoprite's logo is also part of its brand. A businesses name and logo are the basic building blocks for creating a brand (i.e an image).


What association do you make when you see Shoprite's logo or hear its name? Quality? Affordability? Comfort? Shoprite's brand derives its power from the positive associations that it creates among consumers. Remember that a brand becomes whatever consumers associate with it. So businesses need to careful what people think about them — because reputation is also a component branding!


Getting to Know Branding


In the last few years, the concept of brand (or branding) has dominated the pages of almost every business publication — it has become part of everyday business vocabulary everywhere. But, in actuality, branding is as old as busi- ness itself. To survive in today’s crowded marketplace, you must develop name recognition for your store. There is no room for error. When you adver- tise your business, your brand has to be consistent. Branding simplifies your message so that it doesn’t get lost in a maze of information overload.


Cashing in with a strong brand


A strong brand name adds value to your merchandise by suggesting that it’s worth purchasing. And products with strong brand names can often even demand higher prices. Brand equity is the amount of extra money that some- one is willing to pay for a product just because it is a “brand name” product or because it comes from a store with a “name.” Think of the products that you pay extra for every day — the following examples show the power of brand equity:


  • 􏰁Zartech was among the first to brand the chicken that was sold to super- markets. They branded dead chickens! Zartech chickens today are more expensive than the regular kinds of chicken you find in the market — but they sell.


  • 􏰁Intel branded something that most people have never seen or touched and don’t really understand. But customers feel secure when the com- puter they buy sports an “Intel inside” sticker. People are willing to pay extra for an Intel chip because of what the brand represents. Note: The computer I am typing on right now doesn’t have an Intel chip in it — and, obviously, it works just fine.


  • 􏰁Faro branded water! Water’s my number one most favorite thing ever branded. You can’t go anywhere without seeing someone carrying a bottle of Faro. It costs more than regular tap water, but it sells. Perhaps it’s because Faro water makes you think of purity and nature. These are powerful associations, but neither of them have anything to do with thirst.

My message is this:


"In order to distinguish your store from all others (and thus attract lots of customers), you need to develop your store’s brand into a name (or image) that means something in the marketplace."




 
 
 

Recent Posts

See All

Commentaires


Programs

Advanced features to grow your business

All the benefits that come with selling with us are deliberately designed to make it easier for you to manage and grow your business.

Get started on

App Mockup.png
Flexible commissions

Vendors on the kamel marketplace set their own commissions and can even keep up to 95% of their profits. Making us an attractive platform to sell.

Growth for every vendor

Our solution is built to support the needs of varying businesses, from micro to small, medium, and large wholesale retailers.

Ease of doing business

Easy to upload products - Receive orders - and withdraw earnings upon delivery.

Premium Support
Available 24/7

Our support channels are available to solve all your doubts and issues before and after you start your online selling business.

Kamel Banner.png

Join our caravan of entrepreneurs, and take your business to the next level with kamel. We provide everything you need to succeed online. Sign up today to start managing and growing your business!

Get started on

Making commerce accessible to everyone

Join our newsletter to stay up to date on features and releases.

Thanks for subscribing!

Address

Nigeria: Suite 2006/7, GA 247 Plaza Plot 246, Ahmadu Bello Way Opp. Regent Academy Mabushi Abuja. Nigeria

USA: 3500 South Dupont Highway, City of Dover, County of Kent, Delaware 19901. USA

Ghana: Ambassadorial Enclave, 20 Aluguntugui St, East Legon Accra, Ghana.

Follow Us

© 2024 Kamel Inc. All rights reserved.

bottom of page